LifeCents is a wellness platform that inspires and empowers people to improve their financial health and well-being.
We are a motivated team of creative problem solvers who are inspired every day to drive change that improves people's lives.
We are challenging and reimagining the financial wellness solutions that will make a difference to individuals and communities.
We believe in equipping people with the resources & tools they need to confidently and successfully gain control of their personal finances.
We embrace the opportunity to deliver a real impact with measurable outcomes that are supported by empirical data.
LifeCents was developed by Founder and CEO Blake Allison whose vision has never wavered from helping people live healthier and happier lives by empowering them to achieve financial security.
Blake founded Financial Education Literacy Advisors (FELA) in 2005, which at the time was one of the first private, socially responsible enterprises with a mission to improve consumer financial health. In 2010, he pioneered the development of LifeCents, one of the first financial education technologies, and today, LifeCents remains the standard bearer in the wellness industry.
In 2018, FELA officially rebranded to LifeCents to reflect its ongoing commitment to reimagine the possibilities of financial wellness. As the company grows, LifeCents remains steadfast to its mission of helping people, businesses and communities thrive by moving the needle of financial health. This is what inspires every member of the LifeCents team, their work and it serves as a powerful reminder that “every day counts.”
CEO, PRESIDENT & FOUNDER
Blake Allison is the Founder and CEO of LifeCents. As a longtime veteran of the financial wellness industry, Blake has spent the past 15 years working to improve the financial health for consumers across the country and internationally. Since founding the company in 2005 (under the name FELA or Financial Education & Literacy Advisers), he also serves as Chairman of VALOR USA, a national nonprofit financial education program for veterans, service members and their families which he founded 2012.
In addition to his work at LifeCents, Blake serves on the Board of Directors for Guidewell, a nonprofit financial counseling agency, and the eHome America National Advisory Committee, which promotes homebuyer education. Previously, he served on the Maryland State Department of Education Advisory Board for Financial Education and as an adjunct professor at Montgomery College in Maryland, where he taught a course on personal finance. Blake’s work in the financial wellness field has been cited in various publications including Forbes, the Wall Street Journal and the Washington Post.
Blake has an MBA in finance from the College of William & Mary and a BBA in finance from James Madison University. He currently lives in Washington, DC.
SPECIAL PROJECTS MANAGER
DIRECTOR OF CLIENT IMPLEMENTATIONS
DIRECTOR OF DEVELOPMENT
PRODUCT MARKETING MANAGER
DIGITAL MARKETING MANAGER
VICE PRESIDENT OF BUSINESS DEVELOPMENT
MARKET RESEARCH ASSOCIATE
It's hard to have a discussion about employee benefits without the topic of employee financial wellness programs becoming part of the conversation.
LifeCents achieves long-term behavioral change and sustained engagement through a research-driven approach.
See LifeCents in action to better understand how it can help your organization achieve its goals.