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Our mission is to help people achieve financial security, one step at a time

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LifeCents is a wellness platform that inspires and empowers people to improve their financial health and well-being.

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    Bold

    We are a motivated team of creative problem solvers who are inspired every day to drive change that improves people's lives.

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    Innovative

    We are challenging and reimagining the financial wellness solutions that will make a difference to individuals and communities.

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    Empowering

    We believe in equipping people with the resources & tools they need to confidently and successfully gain control of their personal finances.

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    Impactful

    We embrace the opportunity to deliver a real impact with measurable outcomes that are supported by empirical data.

Our Story

LifeCents was developed by Founder and CEO Blake Allison whose vision has never wavered from helping people live healthier and happier lives by empowering them to achieve financial security.

Blake founded Financial Education Literacy Advisors (FELA) in 2005, which at the time was one of the first private, socially responsible enterprises with a mission to improve consumer financial health. In 2010, he pioneered the development of LifeCents, one of the first financial education technologies, and today, LifeCents remains the standard bearer in the wellness industry.

In 2018, FELA officially rebranded to LifeCents to reflect its ongoing commitment to reimagine the possibilities of financial wellness. As the company grows, LifeCents remains steadfast to its mission of helping people, businesses and communities thrive by moving the needle of financial health. This is what inspires every member of the LifeCents team, their work and it serves as a powerful reminder that “every day counts.”

Our Leadership

Our Staff

  • Whitney Jones

    DIRECTOR OF STRATEGIC OPERATIONS

  • Joel Murray

    DIRECTOR OF CLIENT IMPLEMENTATIONS

  • Stephen Quenzer

    DIRECTOR OF DEVELOPMENT

  • Andrew Adams

    PRODUCT MARKETING MANAGER

  • Ruhee Subedar

    DIGITAL MARKETING MANAGER

  • Chris Davis

    VICE PRESIDENT OF BUSINESS DEVELOPMENT

Our Mission

Careers

Looking for a fun and fulfilling place to make an impact? Check out our open positions below!

  • Business Development Assistant

    Supports short and long-term lead generation and sales, as well as conducts account and market research.

    Apply Now