Financial wellness is more than just
  • workshops
  • calculators
  • videos
  • webinars
  • articles

Good financial health starts with LifeCents. Our financial wellness solutions will meet the needs of your business, not just any business.

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LifeCents is for

  • Employers

    Engage your employees to tap into their potential, increase productivity across your organization, and improve your bottom line.

  • Banks & Credit Unions

    Interact with your customers and prospective customers in new and exciting ways, connect them to your products in a responsible way, and extend their lifetime value.

  • Financial Advisors & Coaches

    Better understand your clients’ needs even before they walk in the door. Leverage those insights to give your customers greater value and to improve those relationships over time.

  • Non-Profits & Government

    Build capacity in your organization and access the data and metrics you need to demonstrate the efficacy of your financial education program to your funders and constituents.

How LifeCents Works

LifeCents helps people live happier and healthier financial lives. We start with improving people's financial knowledge, habits, and mindset. In turn, they become financially aware, savvy, and engaged which enables businesses and communities to thrive.

  • Knowledge

    Financial knowledge is a fundamental pillar of good financial health – but knowledge alone is not enough. LifeCents explains the “why” behind the “what” and helps people turn information into action.


    Positive behavior change is the ultimate outcome for any financial wellness program. LifeCents excels in helping people to establish good habits and break bad ones resulting in meaningful behavior change over time.


    To sustain good financial health, we must change the way people think about their financial lives. not just help them improve their numbers. LifeCents helps people to gain the confidence they need to make sound financial decisions and empowers them to achieve their financial goals.

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The Value We Provide

You need a financial wellness solution that meets the needs of your business, not just any business. Here’s how we help.

  • Consumer Engagement & Relationships


    You want motivated and loyal customers and employees who are actively engaged with your business, products and services.


    LifeCents creates an inspiring user experience that extends the lifetime value of your customers and employees.

  • Data, Analytics, and Consumer Insights


    You need access to rich data to identify the goals and motivations of your customers and employees.


    LifeCents generates invaluable data and insights so you can better communicate and engage with your target audiences.

  • Connections to Your Business


    You want consumers to access and engage with your products and services in a responsible way.


    LifeCents connects people to the real-world solutions you offer for their real-world financial needs, interests and goals.

  • Consumer Outcomes & Business Impact


    You need consumers who are engaged in your financial wellness program so they can improve their financial lives and you can realize a meaningful ROI.


    LifeCents helps people to live healthier and happier financial lives. In turn, businesses and communities thrive when consumers have good financial health.


LifeCents by the Numbers

  • 96

    of people who get to LifeCents complete the registration process

  • 88

    of users complete the LifeCents' Financial Health Assessment

  • 1M

    number of hours consumers have spent on LifeCents improving their financial health